The following is a list of the articles that appear in the August 2007 issue of Technology Transfer Tactics monthly newsletter.

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Technology Transfer Tactics,
Vol. 1, No. 4 (pp 49-64) August 2007

• Active management of licenses keeps big dollars from slipping away. Institutions need to actively manage their technology licenses or they risk losing significant revenue from incorrectly reported royalties and sales, say auditors from the Invotex Group who have studied the mistakes universities make in managing licensing agreements ………. p. 49
• Want to “brand” your tech transfer office? Here’s how. To boost visibility, credibility, marketing effectiveness, and ultimately licensing revenue, a growing number of tech transfer offices are buying into “branding,” recasting the TTO with its own catchy name, logo and tagline. Proponents say branding efforts can increase disclosures, improve faculty and administration relations, and position an organization as a recognized leader in tech transfer. But don’t expect results immediately, because branding can take years to gain traction ………. p. 49
• IP bundling: The whole is greater than the sum of its parts. Tech transfer professionals with technologies they have not been able to license can strengthen their hand by bundling several related research products, suggested a panel at the recent Licensing Executives Society’s meeting in Atlanta ………. p. 50
• U.S. government move toward “infusion” model opens opportunities for licensing university IP. Your tech transfer office could parlay a culture shift occurring in U.S. government labs into a lucrative stream of licensing opportunities ………. p. 52
• Tip of the Month: Boost your revenue on milestones and minimums with inflation adjustment ………. p. 53
• Post-deal diligence: What are your options when terms are violated? When post-deal diligence reveals a licensee is underpaying or otherwise skirting the agreement’s payment terms, how should you resolve it? ………. p. 55
• Expert details impact of recent patent law developments. Tech transfer professionals who’ve been fretting over the spate of recent patent law rulings, pending legislation, and PTO rule changes received some much-needed guidance and perspective during a 90-minute audioconference sponsored by Technology Transfer Tactics ………. p. 58
• Conference sponsorship pays off as IP marketing strategy. The University of Hawaii (UH) Office of Technology Transfer and Economic Development has just completed its first venture into the world of conference sponsorship, and there’s a good chance it yielded a deal the OTT would not otherwise have had ………. p. 60
• Tech transfer officials react strongly to disparaging article in The Scientist. Technology transfer officials reacted strongly but with a certain amount of puzzlement to an article in the June issue of The Scientist that contends many tech transfer offices are scuttling potential deals because of their “greed” and “incompetence.” ………. p. 62
• Legal Q&A: When researchers switch teams, does IP go with them? ………. p. 63