BizWorld Inc., the parent company of Tech Transfer e-News and Technology Transfer Tactics, is offering a complimentary preview of the world’s first and only monthly newsletter exclusively devoted to successful IP marketing: Intellectual Property Marketing Advisor. This “how to,” practical periodical is written for tech transfer, research commercialization, and licensing professionals. Its mission is to help build marketing capabilities and expertise by providing expert strategies, case studies, and best practices in IP marketing. Each article is carefully targeted to help TTOs and other organizations find and attract more licensees for their IP, bring in more revenue, and promote their efforts among researchers, administrators, and other key stakeholders. “This monthly guidance will help spur the commercialization of innovations and other IP,” said Bizworld Chairman and Publisher Leslie Norins, MD, PhD. “The need is greatest in the academic and government research sectors. Their budgets are under pressure. But they’ve got cabinets full of invention disclosures and patented innovations just gathering dust — and bringing in no royalties. More effective, aggressive marketing is the ‘missing link’ in the commercialization chain that will bring in more licenses, and more royalty revenue.” Tech Transfer e-News subscribers can receive the inaugural issue without cost or obligation, plus sign up to receive it companion weekly e-zine, IP Marketing e-News, by CLICKING HERE.

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