The following is a list of the articles that appear in the September 2008 issue of Technology Transfer Tactics monthly newsletter. Subscribe now and get access to this issue as well as access to our online archive of back issues, industry research reports, sample MTAs, legal opinions, sample forms and contracts, government documents and more!

Technology Transfer Tactics,
Vol. 2, No. 9 (pp 129-144) September 2008

• Purdue philanthropy campaign funds university start-ups. A philanthropic fund earmarked for university start-ups is giving Purdue University’s tech transfer foundation and its nascent companies a major shot in the arm. The school’s early success with its donor campaign offers TTOs a model to emulate ……… p. 130
• Develop proactive outreach to smooth path to licensees, avoid PR nightmares. Four years ago, Andrew Cohn, director of government and association relations at the Wisconsin Alumni Research Foundation (WARF) in Madison, and colleague James M. Haney, PhD, now associate dean in the College of Fine Arts & Communication at the University of Wisconsin-Stevens Point, surveyed tech transfer managers to assess the strengths and weaknesses of their public relations efforts. The authors concluded that TTOs needed more proactive PR activities, increased promotion of their business partnerships, and effective evaluation of their current activities ……… p. 131
• How two small TTOs took different paths to building toward big results. Small technology transfer offices can produce big results, but with fewer staff and resources it takes a different set of strategies than large, well-funded offices use. Whether that means low-cost assistants to handle much of the paper-pushing or a strength-in-numbers consortium to leverage each institution’s assets, being small does not have to mean paltry licensing revenues ……… p. 138
• TTOs’ “exchange” programs open doors to international deals. Case Western Reserve University and Boston University are both hoping to expand the international reach of tech transfer activity — and potentially facilitate multinational business deals — through exchange-type programs with overseas schools. The initiatives bring in technology transfer staff from other countries and put them to work in the universities’ TTOs ……… p. 140
• Craft a contract that yields maximum value for your technology. It may seem like an over-simplification, but thorough preparation remains the most important step you can take to assure that your TTO extracts maximum value from its license agreements ……… p. 142

Posted September 4th, 2008 under Current Issue