Two upcoming audioconferences will offer expert, detailed guidance for tech transfer professionals on two area with different but equally significant potential to boost licensing revenues. Selling University IP In Cyberspace: Best Practices In Web-Based Marketing For Tech Transfer Professionals, being held November 20th from 1:00-2:30 p.m. eastern time, features to web marketing veterans — an SEO, SEM and website expert and an e-mail marketing guru. They’ll outline proven tactics and techniques to turn your website and electronic marketing efforts into valuable tools for building your TTO’s brand, generating leads, and getting your IP if front of more licensee “eyeballs” — so you can sign more deals. CLICK HERE for complete program and faculty details or to register.

Royalty Audits: Are You Getting What You Bargained For? is scheduled for December 18, from 1:00-2:30 p.m. eastern. In this how-to session, a leading audit expert will show you how to begin an audit program or bolster your existing efforts, and recoup tens of thousands — even millions — of dollars your university is rightfully due. You’ll gain a deeper understanding of the most common and hard-to-spot areas where under-reporting occurs, how the audit process works, and how to proceed once you’ve received the results and identified discrepancies. To register of for more information, CLICK HERE.

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