|
Take advantage of Technology Transfer Tactics’ full range of advertising, sponsorship, and e-marketing opportunities. There is no better way to target the tech transfer and licensing professionals, corporate technology managers, IP attorneys, consultants, investors, government and university lab managers, economic development officials, and others involved in research commercialization. We offer web banner ads, high-value audioconference sponsorships, advertisements in our 120,000-circulation e-zine, vendor listings, job listings, and e-mail blasts to the largest tech transfer and research commercialization database available anywhere! Click on the links in the graphic below for specific details or scroll down the page. For more information or for help scheduling your marketing or advertising effort, contact us at advertise@technologytransfertactics.com.
advertisenav
———————————————————————————————
Tech Transfer eNews
Tech Transfer eNews is the world’s largest-circulation e-zine in the tech transfer and research commercialization field, reaching more than 120,000 professionals each week and still growing rapidly. Its objective coverage of new technologies, licensing agreements, patent laws and regulations, trends and controversies, and tech transfer success strategies has made it a must-read resource for technology and licensing managers worldwide. And our policy of limiting ads to one text-based and one graphics-based ad per issue assures you’ll get maximum exposure and response for your marketing investment!
Tech Transfer eNews Text Ads — limited to one per issue, (50 word max):
- One issue: $750
- Two issues: $1,250
- Four issues: $2,000
Tech Transfer eNews w/Graphics — limited to one per issue, (180px by 250px):
- One issue: $1,000
- Two issues: $1,750
- Four issues: $3,000
Contact us at advertise@technologytransfertactics.com for more information.
———————————————————————————————
E-mail Marketing
Reach more than 120,000 tech transfer and research commercialization professionals directly. You send us the marketing copy, specify a date and time to send it, and we do the rest!
E-mail Blast to Entire List (120,000):
- One time: $3950
- Two times: $6250
- Four times: $8950
E-mail Blast to Half List (60,000):
- One time: $2450
- Two times: $3950
- Four times: $6250
Contact us at advertise@technologytransfertactics.com for more information.
———————————————————————————————
Audioconference Sponsorship
We offer one exclusive sponsorship for each of our 12 popular audioconference events to be held in 2008. Cost per sponsorship: $9,950
Our currently scheduled events are:
January: “Escaping the Valley of Death: Overcome the Funding Gap for Early-Stage University IP”
February: “IP Bundling: Create Higher Value and More Licensing Opportunities”
March: “Separating the Winners from the Losers: Conducting an Effective Market Analysis for Your University’s Inventions”
April: Mining for Low-Tech Gold: Turning University Creative Works into New Licensing Dollars
May: Secrets of Win-Win Contracts: Negotiating and Contracting Tips from the Tech Transfer Experts
June: Tech transfer metrics: Establish meaningful performance measures and demonstrate your TTO’s true value
July: Strategies for small tech transfer offices: Doing more with less
August: Performance improvement strategies and techniques for tech transfer offices: Boost efficiency and get more accomplished every day
September: VCs and Angels speak to TTOs: ‘Here’s what we want to see — and what we don’t’
October: Patent law update for tech transfer professionals: What’s now, what’s next, and what you need to do about it
November: Selling university IP in cyberspace: Best practices in web-based marketing for tech transfer professionals
December: TO BE ANNOUNCED
Our high-value sponsorship package includes the following:
- acknowledgment as sponsor in six separate e-mail blasts to our 120,000-name list, including a brief description of your firm and a link to your website (or other page if you prefer to create an integrated web landing page for this effort).
- acknowledgment as sponsor on our audioconference web page, either in a text box or graphic ad, with a link back to you. All e-mail marketing efforts, including the six blasts and weekly mentions in our e-zine, will lead back to that page.
- acknowledgment as sponsor in a text box with appropriate contact info on our printed insert ad, distributed to approximately 1,500 individuals as an insert to Technology Transfer Tactics monthly newsletter.
- acknowledgment as sponsor twice during the audioconference, during the introduction and again at the session’s close, both briefly describing your firm and providing your web address. This will be heard by our live attendees as well as the many purchasers of the recorded CD and audiostream versions of the session.
- a full-page ad for your firm, distributed to attendees, CD purchasers, and audiostream buyers as a part of the conference handouts, distributed by PDF to all buyers. No other advertising of any kind will be included in these handouts.
Remember, only one exclusive sponsorship will be allowed per event — so act quickly! Contact us at advertise@technologytransfertactics.com for more information.
———————————————————————————————
Website banners
Our website is where tech transfer and research commercialization professionals come to view our blog, search our eNews archive, access our online resources and links, view back issues, look at job and vendor listings, and stay informed of technology transfer activities and strategies at colleague organizations throughout the world. The site is visited by 1,500 - 2,000 individuals a week — all of them keenly interested in your tech transfer-related products and services.
We offer the highest possible value by limiting our banners to three key page locations. Plus, as users navigate the site, the ads stay with them on every page! It’s a great way to keep your firm front-and-center with this highly targeted audience.
Top postition — maximum two (442px by 52px)
- $950 per month
Rotating banner — maximum three (160px by 160px)
- $750 per month
Contact us at advertise@technologytransfertactics.com for more information.
———————————————————————————————
Job listings
Here’s a simple, targeted way to advertise positions available in technology transfer and related fields — and be sure you’re reaching only the professionals with the experience and background you need! Use up to 250 words to describe your open position, and include an e-mail address for direct response from job seekers. Featured listings occupy the top three positions and appear with a bright yellow background. Technology Transfer Tactics subscribers qualify for a two-week listing FREE! Click here to view the job listings page.
- featured listings (maximum 3): $250 per month
- standard listings: $150 per month
- for subscribers, two weeks FREE
Contact us at advertise@technologytransfertactics.com for more information.
———————————————————————————————
Vendor listings
Here’s an inexpensive opportunity to spread the word about your products or services to our targeted tech transfer audience in this online directory. Use up to 100 words to describe your company, and include a link to your home page. Featured listings occupy the top three positions and appear with a bright yellow background AND your company logo. Click here to view the vendor listings page.
- featured listings (maximum 3) with 240px by 110px logo:
- one month: $500
- three months: $1200
- 6 months: $2100
- 12 months: $3600
- standard listings:
- one month: $350
- three months: $900
- 6 months: $1500
- 12 months: $2400
Contact us at advertise@technologytransfertactics.com for more information.
———————————————————————————————
Terms and Conditions
Technology Transfer Tactics reserves the right to review all advertising and promotional material prior to distribution, and to refuse to carry any specific advertising messages or distribute marketing materials that it deems unacceptable for any reason in its sole judgment. Any agreement to carry advertising or distribute marketing materials in no way constitutes expressed or implied endorsement of any company, product, or service.
| 
