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Audioconference available on CD or Online Audiostream
Originally presented February 20, 2008
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With proper synergy “the whole can be greater than the sum of its parts.” In the world of tech transfer, a growing number of institutions are creating valuable “IP bundles” out of related technologies which, as separate “parts,” have limited commercial appeal.

Virtually every tech transfer office has them — the stacks of “orphaned” inventions and incremental technology improvements that remain untapped and unlicensed. In fact, at least 70% of university patents never find a commercial home. Unlocking even a portion of that potential can bring your TTO millions in new licensing revenues, generate a load of goodwill from researchers, and bring society the benefit of these innovations..

That’s where IP bundling comes in. Package related IP together — from within your institution and even across institutions — to create a marketable “whole” with newfound attractiveness to corporations and investors. But putting those bundles together successfully is tricky and introduces a host of unfamiliar challenges you’ll need to address.

To help you tap into the “bundle” treasures awaiting in your IP portfolio, we’ve arranged for you to spend 90 minutes consulting with two tech transfer experts who’ve pioneered successful bundling efforts. They will share their experiences, key strategies, and lessons learned so you can adapt these in your own organization.

“IP Bundling: Create Higher Value and More Licensing Opportunities”

In this practical, strategy-filled session — produced by Technology Transfer Tactics monthly newsletter — you’ll learn how to find and create high-value IP bundles out of existing but untapped innovations. Plus, you’ll discover the critical lessons learned in ongoing bundling efforts so you can avoid common mistakes, smooth the licensing process, and come away with a blueprint for developing and marketing IP collections and platforms that bring new commercial life to previously undeveloped inventions. You’ll come away with dozens of usable ideas and tactics you can implement in your organization, and bring in “found money” from files that have been gathering dust.

Get on the IP bundling bandwagon!

In this interactive session, you’ll learn from two tech transfer veterans who’ve already successfully developed IP bundles, and whose experiences will give you real-world insight and how-to guidance as you plan your own bundling initiative.

We’ll cover:

• Getting started: Cataloguing your unlicensed IP and identifying potential bundles;
• Overcoming common roadblocks and avoiding pitfalls;
• Valuation of the bundle and its components;
• Revenue distribution;
• Cross-institution bundling;
• Contractual issues and challenges;
• Creating standardized agreements;
• Advantages for the university and the licensee;
• Overcoming researcher objections;
• Finding the right licensee;
• and much, much more!

MEET YOUR EXPERT PANEL

Richard Sheehan is President of IP consulting firm Technology Resource of the Southeast, Inc. He has thirty years experience in technology development and commercialization, specializing in early stage and emerging technologies. A holder himself of eleven U.S. and two worldwide patents, Sheehan is a valuation expert, one of only 25 companies and individuals certified and licensed to use the Nobel Prize-winning Black-Scholes methodology for early-stage technology valuations. His firm also specializes in helping organizations locate undervalued intangible assets and uncover new fields of use for discoveries and technologies. The firm’s financial modeling and technology bundling services are designed to help client organizations realize maximum revenue potential for their IP. Sheehan has a wealth of experience in IP mapping and bundling synergistic technologies.

Andrew R.O. Watson, PhD, is a Licensing Associate in the Technology & Research Collaborations Office of the Oregon Health & Science University and previously served as a Technology Development Officer in the Office of Technology Development at The Scripps Research Institute. He has been instrumental in the creation of the West Coast Licensing Partnership, a consortium on nine universities and institutes in Canada and the U.S. designed to develop cross-institution IP bundles to enhance the value of each member’s IP and generate increased licensing and revenue opportunities.

WHO SHOULD LISTEN

Technology transfer managers and professionals, research commercialization executives, licensing specialists, corporate technology managers, venture development managers, IP consultants and attorneys, incubator directors, investors, and others with an interest in offering or licensing IP bundles.

PROGRAM MATERIALS

All program materials from the live audioconference will be made available for download with your order.

OUR NO-RISK GUARANTEE OF QUALITY AND VALUE

We stand 100% behind the quality and value of our audioconference events. If you are not completely satisfied, simply let us know and we will send you an immediate refund of your entire order — no questions asked.