Published by Business Insights
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Pages: 173, Coverage: Global, Published: April 2009
Single user copy: $2,875

Despite the current economic crisis, the weight management market will continue to expand in line with increasing levels of obesity worldwide. A surge in regulatory policies surrounding the marketing of weight management foods requires manufacturers to substantiate all associated claims with comprehensive scientific evidence including controlled clinical trials.

‘Innovation in Weight Management: Novel ingredients, regulatory challenges and go-to-market strategies’ is a new ingredients report published by Business Insights that provides a unique analysis of the regulatory frameworks in Europe and US in relation to weight management products, and how this will impact the category in the next five years. The analysis also provides a framework to enhance process management in this area and guidance on launching successful weight management ingredients, both in dietary supplements, and food and drinks.

Use this report to…

• Identify the drivers and key issues effecting the weight control ingredients market and gain insight into changing regulation in the EU and the US and how this will impact product formulation and marketing in 2009 and beyond.
• Enhance your product development strategies by examing recent weight control product launches, brand loyalty and brand positioning to ensure your NPD strategies complies with regulations during times of increased market competition and pressure on supply chain costs.
• Implement the best-practice strategies of leading innovators in the weight control ingredients market using this report’s analysis of key players including Cognis, DSM Nutritional Products, Sabinsa Corp, Rexlor Group and Optipure.
• Quantify future growth areas in weight control ingredients based on this report’s global market and statistical sales data by category and function in Europe and the US from 2001-2011.

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