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Don’t miss next week’s audioconference: Tech Transfer Marketing on a Shoestring |
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There’s less than a week left to register for Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-Cut World. Join Jamie Hall (University of British Columbia), Brandon Reynolds (University of Texas at Tyler), and Dee Anderson (Brigham Young University) on Tuesday, March 9th for this invigorating 90-minute audioconference where you’ll discover a treasure trove of inventive, clever, out-of-the-box ideas to move your innovations to market without busting your budget. Here’s what our expert marketing team will cover during the program:
- Low cost and no-cost strategies for branding your TTO
- Going guerrilla: It’s the little things that count
- Best practices for web-based marketing:
- Social media
- E-mail strategies
- Video clips and instructional videos
- Online listings, and more
- How to engage faculty in your marketing efforts
- Internal and external PR efforts that work wonders
- Marketing collaborations with other universities
- Avoid these resource-draining no-cost efforts — they’re just not worth it!
- Leveraging campus resources such as MBA programs, entrepreneur-in-residence, etc. as partners in your marketing push
- Web analytics: They’re not just for gauging campaign results anymore. We’ll review a case study from the U of British Columbia that saved the TTO thousands of dollars and resources
- Platform marketing vs piecemeal strategy: which is best?
- How to engage web-savvy VCs and Angels
This how-to session also features an optional 30-minute add-on web forum for idea sharing. For complete details and to register, CLICK HERE.
The upcoming distance learning schedule also features:
Posted March 3rd, 2010 under Audioconferences, Tech Transfer. [ Comments: none ]
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The Bilski Decision: Expert Strategies to Manage Its Impact on University IP |
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The U.S. Supreme Court’s highly anticipated ruling in the Bilski case has the potential to alter the landscape for business method patents and send shockwaves through the tech transfer community. For TTOs, it’s critical to prepare now and determine your patent portfolio’s exposure to Bilski-related turmoil, decide how vigorously you want to defend affected patents, if at all, and explore alternatives for protecting relevant IP. That’s why our Distance Learning Division has teamed with three university IP experts for a 90-minute audioconference focused on the practical steps and strategies you can take now to prepare for the fall-out — and minimize any negative impact on IP in development, already-patented innovations, pending applications, and existing license agreements. Don’t miss The Bilski Decision: Expert Strategies to Manage Its Impact on University IP, coming March 30th. To register or get full program and faculty information, CLICK HERE.
Also coming in March:
Posted February 24th, 2010 under Audioconferences, Tech Transfer. [ Comments: none ]
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Distance learning events for IP and tech transfer professionals |
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Three outstanding distance learning events filled with practical strategies and how-to guidance on are coming soon, starting with next week’s session on market research best practices. Click on any of the titles below for complete details and to register:
Posted February 17th, 2010 under Audioconferences, Tech Transfer. [ Comments: none ]
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Get patent prosecution costs under control |
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Rave reviews are coming in from IP and tech transfer professionals who attended one of our most popular distance learning events of the year on Tuesday, and took away dozens of proven ideas and strategies for slashing unnecessary cost out of their patent budgets. Even if you missed the live event, Patent Prosecution: Best Practices for Reducing Costs While Improving Patent Quality, you can still get the cost-cutting tactics provided by two veteran IP attorneys, plus all handout materials, in the recorded CD, MP3, or print transcript version of the session. CLICK HERE for complete details or to order.
And don’t miss these outstanding upcoming sessions:
Posted February 10th, 2010 under Audioconferences, Tech Transfer. [ Comments: none ]
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Assess Bilski case’s impact on your portfolio, and take steps now to protect your IP |
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The U.S. Supreme Court’s highly anticipated ruling in the Bilski case has the potential to alter the landscape for business method patents and send shockwaves through the tech transfer community. Though no one can predict for certain the outcome, many observers believe the days of business method patents are numbered. For TTOs, it’s critical to prepare now and determine your patent portfolio’s exposure to Bilski-related turmoil, decide how vigorously you want to defend affected patents, if at all, and explore alternatives for protecting relevant IP. That’s why our Distance Learning Division has teamed with three university IP experts for a 90-minute audioconference focused on the practical steps and strategies you can take now to prepare for the fall-out — and minimize any negative impact on IP in development, already-patented innovations, pending applications, and existing license agreements. Our panel will cover the Bilski decision’s implications for every step of the commercialization and patenting process and deliver crucial guidance for tech transfer, licensing, and legal professionals Don’t miss The Bilski Decision: Expert Strategies to Manage Its Impact on University IP, coming March 30th. To register or get full program and faculty information, CLICK HERE.
Also coming soon:
Posted February 3rd, 2010 under Audioconferences, Tech Transfer. [ Comments: 1 ]
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Audioconferences to offer IP marketing best practices |
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Two upcoming distance learning events will offer a wealth of best practices for IP marketers and tech transfer professionals:
- Performing Market Research Studies: Testing the Waters to De-Risk Your IP Investments, on Wednesday, February 24, 2010, features a high-powered roundtable of four marketing pros and an IP attorney, who’ll focus on improving triage using market research tools and strategies. CLICK HERE for full faculty and program details.
- Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-Cut World, on Tuesday, March 9, 2010, will deliver a treasure trove of inventive, clever, out-of-the-box ideas to move your innovations to market without busting your budget, and also features a 30-minute idea-sharing add-on session. CLICK HERE for complete information and to register.
PLUS, don’t miss:
Posted January 27th, 2010 under Audioconferences, Tech Transfer. [ Comments: none ]
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Four distance learning events on tap for IP and tech transfer professionals |
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Our Distance Learning Division has lined up four practical audioconference events over the coming weeks, each one filled with real-world strategies and take-aways. Click on the titles below for complete faculty and program details or to register, and CLICK HERE for information on getting discounted rates using our customized Distance Learning Subscription program.
Posted January 20th, 2010 under Audioconferences, Tech Transfer. [ Comments: none ]
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“Shrink wrap” your university’s technologies to attract licensees |
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Find out how to meet and exceed corporate expectations and de-risk your IP for a faster, smoother and more lucrative deal by attending “Shrink Wrap” Your University’s Technologies for Industry: Packaging Your Innovations to Minimize Corporate Risk and Extract Optimum Licensing Value, a unique distance learning event scheduled for January 27th. Innovation and licensing expert Nick Webb will reveal:
- How to incorporate a “stage gate” process into your innovation launch procedures.
- What analytical tools you should be using when evaluating an innovation … and which ones to avoid.
- How to “shrink wrap” your technologies for a quick and profitable transfer.
- A step-by-step process for creating compelling technology offering memorandums.
- How to avoid the five “deal killers” when negotiating your technology licenses.
- How to use technology “dovetailing” to optimize the value of your IP.
This 90-minute audio program will bring you critical new insights into the corporate licencee’s decision-making process. For complete details and to register, CLICK HERE.
Also coming soon:
Posted January 13th, 2010 under Audioconferences, Tech Transfer. [ Comments: none ]
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Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-Cut World |
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Tech transfer professionals charged with the task of marketing their IP to licensees have a tough challenge, often operating without a dedicated marketing professionals or even a formal marketing budget. Getting the word out, and generating high-quality leads and ultimately deals, requires creative tactics and resourceful determination. To help you meet that challenge and tap into existing or low-cost tools and strategies, our Distance Learning Division has recruited three tech transfer marketing veterans who have been in the same boat - and made it float. They’ve learned how to do more with less, using “guerrilla” techniques that bring in licensees without spending a fortune on glitzy marketing bells and whistles. They’ll share those techniques in a practical, how-to audioconference: Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-Cut World, scheduled for Tuesday, March 9 from 1:00 pm to 2:30 pm. The session also includes an optional 30-minute add-on web forum for idea-sharing, which is free to the first 20 registrants. You’ll join Melba Kurman (Cornell Center for Technology Enterprise and Commercialization), Jamie Hall (University of British Columbia) and Brandon Reynolds (University of Texas at Tyler) for an invigorating 90-minute presentation featuring a treasure trove of inventive, clever, out-of-the-box ideas to move your innovations to market without busting your budget. CLICK HERE for complete details and to enroll.
And don’t miss these upcoming events - click on the titles for more information:
Posted January 6th, 2010 under Audioconferences, Tech Transfer. [ Comments: none ]
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One week left to register: Successful Outsourcing for Tech Transfer Organizations |
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On Wednesday, January 6, our distance learning division presents Successful Outsourcing for Tech Transfer Organizations. This detailed session will focus on how to implement an effective outsourcing strategy to reduce your backlog of invention files, get more deals done, and boost faculty relations. A case study of Texas Tech University’s outsourcing experience will provide valuable takeaways and lessons learned. CLICK HERE for full details.
Also coming soon:
Posted December 29th, 2009 under Audioconferences, Tech Transfer. [ Comments: none ]
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Attorneys to reveal strategies for slashing patent prosecution costs |
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Getting more out of your patent budget is more critical than ever in the current economic climate. And though these costs may seem largely outside your control, there are dozens of specific strategies you can adopt to significantly reduce your legal bills while improving overall patent quality. Technology Transfer Tactics’ Distance Learning Division has secured two top patent attorneys with numerous TTO clients to guide your efforts and stretch the dollars you spend on patent research, applications, filings and prosecution. On February 9, 2010, join Jean Baker, PhD, JD, head of the Intellectual Property Group at Quarles & Brady, and Jack Cook, JD, leader of the firm’s Research Institutions-Industry Team, for Patent Prosecution: Best Practices for Reducing Costs While Improving Patent Quality. They’ll provide cost-saving insights gained from years of working closely with and advising TTOs worldwide, with a singular focus on getting more out of your legal team, spending less, and enhancing patent quality even as billings decline. CLICK HERE for details and to register.
And don’t miss these outstanding audioprograms coming in January:
Posted December 22nd, 2009 under Audioconferences, Tech Transfer. [ Comments: none ]
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Learn how to “shrink wrap” university technologies for licensees |
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On January 27, serial inventor and innovation expert Nicholas Webb will headline a distance learning event you won’t want to miss: “Shrink Wrap” Your University’s Technologies for Industry: Packaging Your Innovations to Minimize Corporate Risk and Extract Optimum Licensing Value. He’ll show participants how to present IP with a solid, in-depth market analysis and adopt proven analytical methods used by corporations to identify and plug any holes that could affect valuation. Attendees will gain unique insights into how to meet and exceed corporate expectations, and de-risk IP for a faster, smoother and more lucrative deal. CLICK HERE for full details.
Also, join us on January 6 for Successful Outsourcing for Tech Transfer Organizations. Our expert faculty will focus on how to implement an effective outsourcing strategy to reduce your backlog of invention files, get more deals done, and boost faculty relations. A detailed case study of Texas Tech University’s outsourcing experience will provide valuable takeaways and lessons learned. CLICK HERE for full details.
Posted December 16th, 2009 under Audioconferences, Tech Transfer. [ Comments: none ]
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