Naples, FL. The first and only monthly newsletter devoted exclusively to improving the marketing of intellectual property (IP) was launched today by BizWorld, Inc. Each issue of Intellectual Property Marketing Advisor (IPMA) focuses on better marketing of valuable but yet-unlicensed IP held by universities, research institutes, and government labs.

Says publisher Leslie C. Norins, MD, PhD: “This monthly guidance will help spur the commercialization of innovations and other IP. The need is greatest in the academic and government research sectors. Their budgets are under pressure. But they’ve got cabinets full of invention disclosures and patented innovations just gathering dust-and bringing in no royalties. More effective, aggressive marketing is the ‘missing link’ in the commercialization chain that will bring in more licenses, and more royalty revenue.”

Although millions of research dollars are spent developing innovations in university and government labs, only a tiny fraction ever make it to the marketplace. A big part of the reason, Norins asserts, is that commercialization staff don’t have the marketing experience and know-how to find and attract IP buyers. “Plus, they’re overloaded with other duties”, he adds.

“That where IPMA comes in,” says Executive Editor and CEO David Schwartz. “We apply a down-to-earth, practical formula that we’ve perfected over 30 years in specialized publishing. We dig up expert, real-world advice, best practices, and successful case studies for our subscribers — and show them how to put these tactics to work in their organizations.” Key ingredients are: identifying and contacting all logical prospects, selecting and creating the optimal mix of sales tactics and tools, diligent followup, and getting the deals closed favorably.

A complimentary copy of the inaugural issue is available for review by e-mail request to sample@IPmarketingadvisor.com, or online at www.IPmarketingadvisor.com. There is no cost or obligation. One-year (12 issue) subscriptions are offered at the Introductory Rate of $297 — a $100 savings off the regular price. Its companion free weekly e-zine, IP Marketing e-News, is also available.

BizWorld, Inc is a global publisher which also produces the pioneering monthly newsletter Technology Transfer Tactics and the free weekly e-zine, Tech Transfer e-News, which is distributed to a worldwide audience of 140,000. For a free sample copy of either, go to www.technologytransfertactics.com.

Contact:
David Schwartz, Executive Editor and CEO
404-626-8191
dschwartz@IPmarketingadvisor.com

Posted August 14th, 2008 by Leslie Norins under Company News. [ Comments: none ]

Technology Transfer Tactics (TTT), the monthly newsletter advising on best practices in technology transfer, research commercialization, and knowledge transfer, has arranged to send its issues to fulfill the remaining subscription terms of subscribers to Innovation Matters newsletter, which has ceased publication.”We were honored to be selected to serve as the replacement periodical for Innovation Matters, ” said Dr. Leslie Norins, publisher of TTT.  “In our 15 months of publication, our reputation and our circulation have grown steadily. worldwide. Our unique, practical, ‘how to’ articles are filling a real need.” He added that last month TTT became the first periodical admitted to membership in the Singapore-based Technology Transfer Network.

In addition to TTT, which is available by subscription, the Naples (FL-based company also publishes the free  ezine, Tech Transfer e-News. which  is distributed weekly to a global audience of 140,000 technology transfer professionals,  research directors,  academic administrators, licensing specialists, intellectual property attorneys, patent lawyers,  venture capitalists, angel investors and economic development agencies.

The publishers also produce an ongoing series of monthly, 90-minute “how to” audioconferences on topics of importance to tech transfer professionals and related specialists.  Past audioevents are available as digital recordings on CD and via streaming audio on the Web. Original handouts are included.

For a free sample copy of TTT newsletter, a free subscription to the ezine Tech Transfer e-News, or for information on ordering current or past audioconferences, visit www.technologytransfertactics.com.

In other developments at the company,  Dr. Leslie Norins became Chairman (as well as Publisher), David Schwartz became CEO (as well as Executive Editor), and Rainey Norins became Executive Vice President.

Technology Transfer Tactics
Dr. Leslie Norins, Publisher, 239-263-0605
lnorins@technologytransfertactics.com
www.technologytransfertactics.com

Posted July 15th, 2008 by Leslie Norins under Company News. [ Comments: none ]

NAPLES, Fla.–(BUSINESS WIRE)–Technology Transfer Tactics (TTT) the monthly newsletter advising on best practices in technology transfer, research commercialization and knowledge transfer, has become the first periodical accepted into the Singapore-founded Technology Transfer Network (TTN).

Boon Swan Foo, Chairman of the TTN and Executive Chairman of Singapore’s Exploit Technologies, said, “I warmly welcome TTT as an Associate Member. With its experience in advising technology transfer professionals, TTT brings with it best practices, ‘how to’ strategies, and practicalities of technology transfer to share with our TTN members. In turn, TTN offers TTT a good doorway into its extensive regional network of technology transfer professionals and big industry players. I am confident that this new partnership will enhance the quality of technology transfer and commercialization practice amongst all TTN members.”

The founder and publisher of TTT, Dr. Leslie Norins, of Naples, Florida, said, “We are honored to join TTN. We look forward to open discussions with its members. With this sharing platform, we will gain more insights and perspectives which will enhance our future issues.”

The TTN is a collaborative alliance of technology transfer offices formed to enhance the effectiveness of technology transfer to industry. Its core activities include IP cluster mapping, training and certification of TT professionals, joint marketing and events, technology advisory services, industry collaboration, and sharing of best practices.

Exploit Technologies and seven Singapore institutions of higher education were the founding members of TTN, in February 2008. Within its first two months, TTN added as Affiliate Members the Office of Technology Alliances of the University of California (Irvine), and the organizations CONNECT and Global CONNECT.

TTT is a subscription-supported monthly newsletter based in Naples, Florida. Fifteen months old, it has a worldwide circulation. A free sample issue is available upon request at its website, www.technologytransfertactics.com. The company also publishes the free ezine, Tech Transfer e-News, which is distributed weekly to 140,000 professionals globally.

For information on the TTN, contact Walter Lee, Head of TTN Secretariat, walter@exploit-tech.com.

Technology Transfer Tactics, Naples
Dr. Leslie Norins, Publisher, 239-263-0605
lnorins@technologytransfertactics.com
www.technologytransfertactics.com

Posted June 24th, 2008 by Leslie Norins under Company News. [ Comments: none ]

New Advertising and Marketing Opportunities for Companies Serving the Tech Transfer and Research Commercialization Field

Reach More Than 75,000 Relevant Professionals with Web Banners, e-Zine Ads, Sponsorships, and e-Mail Blasts

NAPLES, Fla. — Technology Transfer Tactics monthly newsletter has announced it is opening up a limited number of web advertising and e-promotion opportunities for companies serving the research commercialization marketplace.

Foremost is the availability of two ads per issue in the weekly e-zine, Tech Transfer E-News. This rapidly growing free periodical is received by more than 75,000 professionals involved in tech transfer and research commercialization. It is the largest, most targeted e-zine serving this unique market, with worldwide readership made up of university and corporate tech transfer managers, licensing professionals, government lab officials, angel investors, venture capitalists, IP attorneys, and others involved in research commercialization. One text ad and one space ad are available per issue. The company’s announcement marks the first time advertising will be carried in the online weekly, coinciding with the introduction of several other promotional opportunities making their debut this week.

Below is a summary of the additional marketing opportunities just announced. For complete information, go to http://www.technologytransfertactics.com/content/advertise-with-us/. Please note that several opportunities are exclusive or limited to a few companies only and will be offered on a first-come, first-served basis.

* E-mail blasts direct to 75,000 prospects. Companies submit their marketing copy for approval, specify a date and time to send it, and the message is distributed worldwide.

* High-value audioconference sponsorship. One exclusive sponsorship is available for each of 12 popular audioconference events to be held in 2008. Events already scheduled for next year will cover gap funding and IP bundling, and previous events have averaged more than 300 listeners. The exclusive sponsor for each event receives sponsor advertisements in six e-mail blasts, a banner ad on the audioconference web site, several other targeted acknowledgements, and a full-page ad in handout materials distributed online to attendees.

* Website banners. More than 2,500 tech transfer and research commercialization professionals visit the Technology Transfer Tactics website each week, where they come to read the Tech Transfer Blog, search the Tech Transfer E-News archive, access online resources and links, view back issues, look at job and vendor listings, and stay informed of technology transfer activities and strategies at colleague organizations. Banners are limited to three key page locations.

* Vendor listings. Companies serving the research commercialization market can list their products and services in this online directory.

CLICK HERE to view pricing and specs for all our advertising and marketing opportunities. If you have questions or would like to speak to a sales representative, send an e-mail to advertise@technologytransfertactics.com.

To visit our website, go to www.technologytransfertactics.com.

About Technology Transfer Tactics

Technology Transfer Tactics monthly newsletter is the leading publication offering practical, nuts-and-bolts guidance to tech transfer and research commercialization professionals worldwide. It is completely independent, not affiliated with any outside company or organization, and carries no advertising. Its unrivaled focus on providing real-world strategies, proven tactics, and detailed best practice information carefully targeted to those professionals has garnered a fast-growing readership and widespread recognition in the field as a reliable, high-quality source of expert guidance. The company also holds monthly audioconferences on critical challenges and opportunities for tech transfer professionals and publishes the weekly Tech Transfer E-News, the world’s largest-circulation e-zine in the tech transfer and research commercialization field with circulation to more than 75,000 individuals.

Legal Notice: Technology Transfer Tactics reserves the right to review all advertising and promotional material prior to distribution, and to refuse to carry any specific advertising messages or distribute marketing materials that it deems unacceptable for any reason in its sole judgment. Any agreement to carry advertising or distribute marketing materials in no way constitutes expressed or implied endorsement of any company, product, or service.

Posted December 12th, 2007 by Leslie Norins under Company News. [ Comments: none ]

NAPLES, Fla.–(BUSINESS WIRE)–Professionals and administrators concerned with the practical details of successfully implementing and growing technology transfer, research commercialization, and translational research will find helpful advice in the unique, new monthly newsletter, Technology Transfer Tactics (www.technologytransfertactics.com).Its 16 pages per issue are devoted exclusively to helping organizations identify, license, develop and bring to market their valuable intellectual property, such as research and patents. Reporters and editors continuously dig out for subscriber benefit, worldwide, expert advice and case histories which will help readers:

• Increase the flow of inventions and disclosures within their group
• Triage and assess patent applications and other protective measures
• Market innovations more effectively to corporations and investors
• Strengthen licensing, royalty and joint-venture agreements
• Tighten post-licensing performance monitoring
• Develop and manage lucrative spinouts and startups.

In every article, stress is put on finding and revealing actionable information, usable advice, detailed how-to strategies, and efficient shortcuts. Potential legal traps are also spotlighted so they can be avoided (e.g. confidentiality and disclosure, sublicenses and assignment, material transfer agreements, etc.).The premiere issue, now available, includes articles detailing:

• How universities earned “millions of dollars” licensing their courseware
• Hidden perils of “royalty stacking clauses”
• Speedy “rules of thumb” for valuing new research
• Acceleration of research-industry match-ups through “speed dating”
• Boosting disclosures and licensing income through a “triage” process
• New, standardized material transfer agreements
• Whether student “helpers” have the right to be co-inventors

A free, no-obligation sample issue (PDF or printed) is available for review upon simple email registration at www.technologytransfertactics.com/sample.htm. Or fax request on business letterhead to U.S. 239-649-5101. Please provide email and postal address.

Technology Transfer Tactics is completely independent, and not affiliated with any government agency, society or association, consultancy, or vendor. The Publisher and Editor have, combined, 50 years of successful experience publishing scientific newsletters. A prestigious Editorial Advisory Board provides perspective and suggestions. The newsletter carries no advertising. While a $200 Introductory Discount is in effect, a 1-year (12-issue) subscription is only $397 (instead of the regular price of $597). VISA, MC and AMEX credit cards accepted.

Every subscriber to Technology Transfer Tactics newsletter is protected by its unusual “$100,000 Guarantee“: Read your issues for one year. If the content does not bring you, in your sole judgment, an incremental benefit of at least $100,000 (or its equivalent in improved results and effectiveness) you can receive a 100% subscription refund.

BizWorld, Inc. is a privately held scientific publishing company headquartered in Naples, Florida, USA. The founder and publisher is Leslie C. Norins, MD, PhD.

Contacts
Bizworld, Inc., Naples
Dr. Leslie Norins, 239-263-0605
www.technologytransfertactics.com

Posted April 4th, 2007 by Leslie Norins under Company News. [ Comments: none ]