IP Marketing
Strategies and Tactics
Table of
Contents
- Full-time
TTO marketing director: Nice to have, or need to have?
- Making
a great ‘elevator’ pitch: Short, simple, and focused on benefits
- “Star
Chamber” taps into outside experts, sets stage for future deals
- Online
newsletter helps TTO spread the word
- Seven
NYC institutions produce “combo” marketing brochure to promote
their IP
- U-Mich
broadens industry outreach with Business Engagement Center
- Tech
transfer marketing guru offers best practices and benchmarks
- ‘Kill
package’ can help inventors understand why prospects say ‘no’
- University
offers SBIR/STTR program to local businesses
- Licensees
reveal what attracts them -- and what turns them cold
- Tailor
follow-up packages to the needs of your prospects
- The
promise and pitfalls of using an IP exchange
- Comparison
shopping for an IP exchange
- Make
sponsored research staff your IP marketing allies
- Press
releases a vital ingredient in your IP marketing recipe
- ‘First
look forums’ plant seeds for investment in early-stage research
- TTO
places product pipeline on the web to drive commercialization
- New
web site boosts exposure for U of Delaware’s technology
- Convene
your own investor forum to match innovations with funding sources
- TTO
accesses network of 200,000 experts to enhance marketing
- IP
auctions offer new avenue for monetizing your innovations
- ‘Timing
is everything’ may apply to tech transfer marketing efforts
- Inexpensive
‘patent plaques’ make big impression on faculty
- Marketing
‘slow movers’ takes a combination of realism, creativity
- ‘Cyberpitch’
system offers new vehicle for tech transfer marketing
- Conference
sponsorship pays off as IP marketing strategy
- Want
to “brand” your tech transfer office? Here’s how
- IP
marketers mine inventors’ contacts for prospective licensees
- ‘Cold
e-mailing’ may beat cold calling in marketing effectiveness
- Department-level
web pages enhance TT office’s internal marketing efforts
- Make
the most of your TTO’s exhibit booth investment
- “Speed
dating” accelerates researcher-industry matches