IP Marketing
Strategies and Tactics,
Volume II
Table of
Contents
- U
of Illinois benchmarks its way to improvement of IP marketing
- New
YouTube channel helps TTOs take a more targeted marketing approach
- ‘Speed-dating’
event matches inventors with potential partners
- Oregon
universities seek to establish a collective brand
- Successful
media relations strategy relies heavily on e-mail promotion
- British
tech transfer firm ‘tweets’ to spread the word about its activities
- Firm
creates ‘pipeline’ of potential partners to gain efficiency in
IP marketing
- Experts
provide guidance on enhancing the value of your TTO’s brand
- Is
blogging the next marketing frontier for your TTO?
- Initial
license agreement confirms value of industry-university collaboration model
- Texas
A&M tool assesses IP’s market potential, provides admin reporting
mechanism
- ‘Clemson
Cluster’ event strengthens ties with licensees, incubators
- Three
keys to successfully expanding tech transfer public relations efforts
- ‘StratComm’
lays the foundation for IP marketing success
- Consulting
firm helps NASA develop two-pronged strategy for IP marketing
- Lab
tours enable marketing to wide range of audiences
- Make
lab tours an effective part of your IP marketing strategy
- Think
beyond licensing when developing your marketing objectives
- Crowdsourcing:
a new weapon in your IP marketing arsenal?
- ASU
unit invests in outsourced PR to make sure efforts ‘get it right’
- MSU’s
TTO team learning to become ‘knowledgeable sellers’
- University
enlists ‘competitors’ to build successful innovation expo
- Video
marketing offers TTOs a high-impact way to cut through the clutter
- Social
networking an effective way to reach more licensees, investors
- TTO
annual reports: A time-consuming but worthwhile marketing effort
- Use
pre-event marketing to build traffic for trade show booths
- UC-San
Diego uses MTA process to “seed” technology and prove its market
appeal
- Vanderbilt’s
TTO takes advantage of e-commerce opportunities
- Develop
proactive outreach to smooth path to licensees, avoid PR nightmares
- Seven
NYC institutions produce “combo” marketing brochure to promote
their IP
- Creating
a simple, effective blog for your TTO
- Marketing
on Facebook: How to set up a fan page for your TTO