Technology Transfer Tactics monthly newsletter
Technology Transfer Tactics monthly newsletter covers the real-world problems, delicate issues, and high-stakes opportunities you grapple with daily. Our veteran journalists go behind the scenes to bring you detailed, actionable information and advice with a very specific and single-minded goal: To help you find, develop, license, and bring to market your organization’s valuable intellectual property.

• Click here for a sample issue
• Click here to order your individual subscription
• Click here for information about a site license (multiple subscribers) for your office

Intellectual Property Marketing Advisor monthly newsletter
Intellectual Property Marketing Advisor monthly newsletter helps you apply detailed, proven marketing tactics and high-level sales techniques to your IP portfolio - so you can bring in more licenses and more revenues. Plus, you’ll get high-impact internal strategies approaches that will garner more recognition for your efforts, greater involvement and cooperation from researchers, higher awareness among key stakeholders, and a stronger flow of invention disclosures.

• Click here for a sample issue
• Click here to order your individual subscription
• Click here for information about a site license (multiple subscribers) for your office

Upcoming Audioconferences
Here is a list of our upcoming live audioconferences for tech transfer professionals. Click here for our complete list of titles for the next 12 months.

• Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-Cut World — Tuesday, March 9, 2010 ~ 1:00-2:30 pm (Eastern Standard Time)
• The Bilski Decision: Expert Strategies to Manage Its Impact on University IP — Tuesday, March 30, 2010 ~ 1:00-2:30 pm (Eastern Daylight Time)
• Stretch Your TTO’s Budget: Tap Into Industry Resources and Partnerships — Thursday, April 8, 2010 ~ 1:00-2:30 pm (Eastern Daylight Time)
• Click here to view our line of audioconferences specifically for IP attorneys

Distance Learning Subscription Program
Finally, there’s an easy, convenient and cost-effective way to get real-world solutions to the daily challenges and you encounter in technology transfer. Our all-new distance learning subscription program allows you to pick from the audioconference sessions that best meet your information and training needs from 25 strategy-filled audio events on the 2010 schedule. The more you attend, the more you save! It’s a great way to stretch your professional development budget, eliminate travel costs while enhancing staff expertise, and conveniently get critical guidance on the key issues you must address to boost your TTO’s performance and bring more licensing revenues in the door. Click here for details >>

Past Audioconferences on CD or Online
These are all of our past audioconferences available either on CD, MP3, PDF trancript, or video (please check each title for available formats) with all of the original conference materials included as well.

• Performing Market Research Studies: Testing the Waters to De-Risk Your IP Investments
• Patent Prosecution: Best Practices for Reducing Costs While Improving Patent Quality
• “Shrink Wrap” Your University’s Technologies for Industry: Packaging Your Innovations to Minimize Corporate Risk and Extract Optimum Licensing Value
• Successful outsourcing for tech transfer organizations
• Post-License Monitoring and Support: Performance and Revenue Enhancement Strategies (and When All Else Fails How to Pull the Plug and Take Back Your IP)
• Tech Transfer Partnerships: Establishing Effective Legal and Operational Structures for Long-Term Success
• Home Run Strategies: Finding, Nurturing, and Securing Maximum Revenues from Disruptive University Technologies
• Shifting Your TTO from Market Push to Market Pull: Finding the White Space
• The New TTO Metrics: Documenting Job Creation, Economic Impact, and Other “Dark Matter” Performance Indicators
• The Top 10 Legal Minefields for TTOs and How To Step Around Them
• Best Practices for Marketing University and Federal Lab Technologies
• The IRS Targets TTOs: Hot Spots for Tax Compliance and Audit Avoidance Strategies
• Launch Your Own VC! Create Your Own Funding Vehicle For University Technologies
• Getting the Deal Done: Achieving a Business-Minded Approach to Tech Transfer in a Bureaucratic Environment
• Conflict of Interest in University Research: Strengthen Your Process and Policies
• IP Bundling: Establish Effective Partnerships to Increase the Value of Your Innovations
• Time Saving Tactics for Technology Transfer Professionals: Achieve Success While Doing More with Less
• International Licensing of University Technologies: Opportunities and Pitfalls
• Create A Winning Incentive System for Tech Transfer Staff
• License Negotiation Workshop for Tech Transfer Professionals: Real-World Tactics for Maximizing Licensing Revenues
• What Patent Trolls Can Teach TTOs About Extracting Value From IP
• University Start-Up Best Practices: Building a Foundation for Survival and a Path to Profits
• Invention Assessment and Triage: Improve Your TTO’s Process and Optimize Resource Allocation
• IP Valuation Workshop for Tech Transfer Professionals
• Great Ideas for Improving Faculty Outreach and Enhancing Researcher-TTO Relations
• A Step-By-Step Guide to Business Planning for Tech Transfer Organizations
• Internship Best Practices for TTOs: How Student Team Members Can Boost Overall Productivity, Reduce Costs and Speed IP Assessment and Triage
• Recession Survival Strategies for TTOs: How to Grow Despite Budget Cuts and Economic Mayhem
• Best Practices and Trends in Royalty Monetization
• Royalty Audits: Are You Getting What You Bargained For?
• Selling university IP in cyberspace: Best practices in web-based marketing for tech transfer professionals
• Patent law update for tech transfer professionals: What’s now, what’s next, and what you need to do about it
• VCs and Angels speak to TTOs: ‘Here’s what we want to see — and what we don’t’
• Performance improvement strategies and techniques for tech transfer offices: Boost efficiency and get more accomplished every day
• Strategies for small tech transfer offices: Doing more with less
• Tech transfer metrics: Establish meaningful performance measures and demonstrate your TTO’s true value
• Secrets of Win-Win Contracts: Negotiating and Contracting Tips from the Tech Transfer Experts
• Mining for Low-Tech Gold: Turning University Creative Works into New Licensing Dollars
• Separating the Winners from the Losers: Conducting an Effective Market Analysis for Your University’s Inventions
• Escaping the Valley of Death: Overcome the Funding Gap for Early-Stage University IP
• Valuation Strategies for Tech Transfer Professionals: Know What Your IP is Worth and Maximize Your Revenue Opportunities
• Marketing Your Innovations: Best Practices for Tech Transfer Professionals
• The Rapidly Evolving Patent Landscape: Practical Impact for Tech Transfer Professionals

Podcasts-On-Demand
Now you can benefit from our highly acclaimed audioconferences at your convenience. Eliminate travel expenses and increase your productivity while gaining expert advice for the daily challenges you face in your TTO. Thousands of your colleagues are already reducing their carbon footprint by purchasing our podcasts. Isn’t it time you did too? Each podcast is 100% guaranteed for quality or your money back. No gimmicks- no questions asked. Click here for details >>

Audioconferences Specifically for IP Attorneys
View our new line of audioconferences specifically for IP attorneys from our partner Strafford Specialized Information Services. Strafford teleconferences and publications focus on the most current and relevant issues of the day-immediately analyzing new developments and quickly disseminating critical information. CLE credits are available on most titles, as well as a variety of formats in case you are not able to attend the live program. Click here for details >>

The Tech Transfer Library
Keeping up with the demands facing TTOs is an especially daunting task during the current economic downturn. That’s why Technology Transfer Tactics is now offering affordable, topic-specific reports covering the most critical challenges facing tech transfer professionals. The Tech Transfer Library series, compiled from our world-leading newsletters, offers an inexpensive way to focus in on key topics of interest in one convenient report filled with case studies, best practices, expert guidance, and how-to strategies in 7 critical areas. Click here for details >>

Royalty Rate Resource Books from IPRA, Inc.
Technology Transfer Tactics is pleased to present three new royalty rate resource books, published by our partner Intellectual Property Research Associates, Inc., dedicated to reporting detailed information about the economic aspects of intellectual property transactions including licensing and joint ventures. Click here for details >>

Valuation Guidance from BVR, LLC
Technology Transfer Tactics is proud to partner with Business Valuation Resources (BVR) in bringing their important guides and audioconfernces to our customers.

• Guide to Valuations for IRC 409A Compliance — This new resource focuses on the nuts and bolts of performing valuation and allocation analyses specifically related to Internal Revenue Code 409A.
• Calculating Lost Profit in IP and Patent Infringement Cases — This new guide brings together the comprehensive body of knowledge on lost profits damages and delivers the definitive resource for financial experts and attorneys.
• The Guide to Intellectual Property Valuation — If you’re in the trenches of IP valuation, this all-new, 127-page guide is a must-have resource authored by one of the world’s leading experts in IP valuation.
• An IP Cost of Capital Estimation Model — Whereas many IP cost of capital estimations are adjusted using little more than the appraiser’s experience, Mike Pellegrino has developed a model that captures the unique attributes of IP using objective empirical evidence. That model will be presented in “An IP Cost of Capital Estimation Model,” a 100-minute teleconference hosted by our partner BVR, LLC.

Market Research Reports
Technology Transfer Tactics is pleased to present a new line of research reports, published by our partner Business Insights, a world leader in strategic market analysis. Business Insights‘ portfolio of reports is designed to help you make well-informed and timely business decisions. With an understanding of problems facing today’s research commercialization professionals and executives, Business Insights helps you crystallize your strategic planning and drive your organization forward. Click here for details >>

Therapy Area Pipeline Reports
Through a new partnership with Life Science Analytics, Technology Transfer Tactics is offering access to specialized drug pipeline reports that offer an unprecedented level of detail on drug development activity in more than 150 specific therapy areas. You can choose only the individual reports you need in downloadable PDF format, or subscribe to the entire database and receive updated pipeline information whenever you need it throughout the year. Click here for details >>

Technology Transfer Multi-Media Bundles
Technology Transfer Tactics is now offering affordable, topic-specific Multi-Media Bundles covering the most critical challenges facing tech transfer professionals. Choose one or more convenient bundles filled with case studies, best practices, expert guidance, and how-to strategies in 4 critical areas. Click here for details >>

Software/Tools

• The US FDA Regulatory Calculator — Within minutes, the US FDA Regulatory Calculator provides users with a potential FDA predicate, regulation product code, and the classification and regulatory pathway associated with a medical technology. With this new tool, you’ll save hours in initial research and eliminate the need for outside experts early in the process. You can immediately review and save your results, and e-mail your output to colleagues for review. Click here for details >>
• ktMine Royalty Rate Database – ktMINE is an online, interactive IP database that allows you to quickly find true market comparables from a goldmine of license agreements and documents. Click here for details >>
• Competitive Advantage Valuation Software — CAV Software gives inventors/assignors/licensors, and prospective assignees/ licensees a single, straight-forward method for determining IP value. Created by nationally recognized IP law expert Ted Hagelin, the CAV Software yields clear and logical valuation results through a single program platform for actionable negotiation, planning and reporting. Click here for details >>
• Biz Plan Builder Professional - Business Plan Software — Biz Plan Builder makes it easy for you to organize your ideas, calculate your costs, your profits, and express your business vision with clarity. Click here for details >>

Have your innovation featured in Hot I.P.
Hot I.P. is a regular e-bulletin presenting the best available technologies from universities and research institutions around the world. All submissions are judged as top-echelon, vetted innovations by the submitting organizations, and then are reviewed for quality, novelty, and likely market acceptance by Hot I.P.’s editorial staff prior to acceptance for publication. Click here for details >>

Apparel etc.

• The exclusive “Tech Transfer Wizard” t-shirt