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Price: $594 (regularly $988 for individual products — you save $394!)
 
 For IP marketers and TTO staff who are looking for a low-cost but high-impact collection of strategies, ideas, training, and practical guidance, we’ve created this outstanding combination offer. You get:
1. A one-year (12-issue) subscription to our monthly how-to newsletter, Intellectual Property Marketing Advisor. It’s filled with case studies, best practices, and proven IP marketing strategies you can use immediately – plus you gain access to three years of archived articles!
2. Three of our highest-rated IP marketing webinars (on demand or on DVD), jam-packed with ideas and guidance to enhance your marketing efforts while creating a platform for increased commercialization of IP:
You get the one-year subscription to Intellectual Property Marketing Advisor plus all three recorded webinars for just $594 — that’s a savings of $394!
To give you a flavor of what you’ll see in each monthly issue of Intellectual Property Marketing Advisor, here are just a handful of our recent articles:
- Video a ‘powerful marketing tool’ for IP marketing
- Changes in approach needed for marketing software, copyright licenses
- “Scout” program helps UVA’s outreach to well-funded researchers
- TTO mixing ‘aggression’ and flexibility in its marketing approach
- Market-specific e-newsletter reels in potential licensees
- ‘Transformed’ TTO seeks to up disclosures, improve IP evaluation.
- Licensing success story illustrates keys to cementing industry-university partnership
- Incentives for marketing staff help generate licensing success
- OhioHealth requires no IP ownership stake from its inventors
- Grasp ‘long tail’ concept to improve portfolio-wide marketing
Now here are the details on what’s covered in the three webinars – click on the individual titles for full program and faculty details, or to order any individual titles for $197 each.
Webinar 1:
Turn Social Media into a Marketing Home Run for Your TTO
- PR and brand recognition strategies
- Extending your organization’s reach beyond the usual suspects
- Adding value with external links and resources of interest to your community
- Becoming a part of your constituents’ daily lives
- Which social media platforms are most successful for community-building efforts
- Creating better visibility for your technologies
- Increasing your volume of high quality leads
- Creating “pull” marketing
- How your university’s media policy affects your social media effort
- Step-by-step directions for rolling out your marketing plan
- How to measure and monetize your social media footprint
Webinar 2:
Best Practices for Using Video to Market University Technologies
- Getting the biggest bang for your buck with tips for budgeting costs, time and resources
- How to storyboard your production for maximum impact
- Best coaching practices for “camera-ready” presentations
- Gauging your video marketing plan’s success with proven metrics
- Using video to make your website “sticky”
- How embedded video links can boost results of PR releases and e-mail promotions
- Where video clips should fit into your master marketing plan
- Steering clear of the cookie cutter when shooting PR-related, invention-specific or faculty-focused videos
- Which platforms are best for university technology videos
Webinar 3:
Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-Cut World
- Low cost and no-cost strategies for branding your TTO
- Best practices for web-based marketing
- How to engage faculty in your marketing efforts
- Internal and external PR efforts that work wonders
- Marketing collaborations with other universities
- Leveraging campus resources such as MBA programs as partners in your marketing push
- How to engage web-savvy VCs and Angels
Our Guarantee of Quality and Value
We stand 100% behind the quality and value of our products. If you are dissatisfied, simply let us know and we will send you an immediate refund of your entire purchase price — no questions asked.
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