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Strategies to Protect Brands in Cyberspace
A live 90-minute CLE teleconference with interactive Q&A
Sponsored by the Legal Publishing Group of Strafford Publications
Conducted on Wednesday, August 19, 2009 ~ 1:00pm-2:30pm EDT
Now available on CD/DVD
Price: $297
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Please note: You will be taken to the Strafford website to complete your order. |
This seminar will provide strategies for trademark owners and their counsel to protect against online counterfeiting. The panel will outline strategies for developing a comprehensive online brand protection program and pursuing enforcement actions against online counterfeiters.
Description
Trademark counterfeiting is a continuing threat to businesses worldwide, and the Internet has become the most effective sales channel for trademark infringers. In fact, Internet counterfeiting cost the U.S. economy a projected $137 billion in 2008.
Trademark counterfeiting inflicts significant damage on a company’s brand, image and products. Intellectual property (IP) attorneys play a critical role in policing their clients’ trademarks and protecting against Internet counterfeiting.
Listen as our panel of IP attorneys reviews the latest trends in online counterfeiting and explains how trademark owners can protect against online counterfeiting. The panel will offer best practices for a comprehensive brand protection program and enforcement actions against online counterfeiters.
Outline
- Current trends in online counterfeiting
- Protecting against online counterfeiting
- Internet monitoring
- Website programs that monitor Internet for counterfeit sales (e.g., eBay, etc.)
- Use anti-piracy devices
- Educate public on how to identify counterfeit goods
- Pursuing civil and criminal enforcement actions against online counterfeiters
- Evaluate harm being caused and prioritize enforcement target
- Investigate
- Cease and desist letters
- Litigation
- Cooperating with government in criminal enforcement actions
Benefits
The panel will review these and other key questions:
- How is online counterfeiting harming businesses nationally and worldwide?
- What are the most effective strategies for policing trademarks on the Internet to identify and stop counterfeiters?
- What steps should businesses take to pursue legal action against online counterfeiters?
Following the speaker presentations, you’ll have an opportunity to listen to the original live Q&A.
Faculty
G. Roxanne Elings, Shareholder
Greenberg Traurig, New York
She has experience in an array of brand management issues, from counterfeiting to trademark infringement to copyright, in a variety of commercial and technological fields. Specifically, she works with clients to secure, protect, and enforce the client’s intellectual property rights, including counseling clients in areas of brand management, brand enforcement, copyrights, and domain name issues.
Nicole Batten Emmons, Partner
Baker & McKenzie, Dallas
She practices in the field of worldwide trademark protection and brand management. She actively manages the domestic and international trademark portfolios of numerous major corporations located throughout the United States and abroad. She focuses on the filing and prosecution of trademark applications, anti-counterfeiting programs, licensing arrangements, and trademark litigation.
Naresh Kilaru
Finnegan Henderson Farabow Garrett & Dunner, Washington, D.C.
His practice includes trademark and unfair competition litigation, trademark clearance and prosecution, and client counseling. He has participated in proceedings before the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office (including oppositions, cancellations, and appeals), as well as federal trademark litigations at the district and appellate court levels.
Register Today!
Price covers an unlimited number of staff at your office location. Can’t participate in the live seminar? A CD of the full event proceedings, including Q&A and PDF files of all handouts, will be available 10 days after the seminar.
Continuing Legal Education (CD)
Check the order page for states pre-approved for CLE credits. Credits for listening to the CD are available for an additional $65 per person per state.
Other states may grant MCLE credits for listening to the conference CD-check with your state about applying for self-study credit on CD-listening.
Please note: You will be taken to the
Strafford website to complete your order.
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