A live 90-minute CLE webinar/teleconference with interactive Q&A
Sponsored by the Legal Publishing Group of Strafford Publications
Wednesday, January 20, 2010 ~ 1:00pm-2:30pm EST
Price: $297

Please note: You will be taken to the Strafford website to complete your order.

This CLE seminar will review the newly revised FTC advertising guidelines and their impact on businesses and endorsers. The panel will also discuss the FTC’s new standards for using social media in advertising.

Description

The Federal Trade Commission recently revised its guidance for companies using endorsements and testimonials in advertising. These revisions mark the FTC’s first effort in 29 years to update the guidance, and for the first time, set standards for Internet advertising and marketing.

The revised guidance impacts blogs, social networking websites, and companies that feature user or consumer-generated content in marketing campaigns to build product and brand awareness.

Under the new guidance, companies and endorsers face liability for failing to disclose material connections between the advertising and endorser. Businesses and their counsel must understand the new guidance and its standards to ensure compliance with the FTC Act.

Listen as our authoritative panel of attorneys examines the FTC revision and its impact on advertising – as well as common pitfalls and how to avoid them. The panel will outline best practices for using social media in advertising and marketing without violating the FTC Act.

Outline

• New FTC guidelines
  • Testimonials
  • Endorsements
  • Bloggers
  • Celebrities
  • Disclosure of connections
  • Liability
• Common traps and strategies to avoid them
• Bests practices when using social media
  • Blogs, social networking sites
  • User-generated content

Benefits

The panel will review these and other key questions:

• What factors will the FTC consider when determining whether a violation of the FTC Act has occurred?
• How will the new guidelines impact how social media is used in advertising?
• What steps must companies take to ensure compliance with the new standards?

Following the speaker presentations, you’ll have an opportunity to get answers to your specific questions during the interactive Q&A.

Faculty

Jeffrey D. Knowles, Partner
Venable, Washington, D.C.
He focuses on national television advertising, direct-to-consumer marketing and e-commerce. He handles federal and state regulatory matters, litigation and dispute resolution, unfair competition and protection of intellectual property rights, including patents, trademarks, trade dress and copyrights. He heads the firm’s Advertising and Marketing Practice Group.

Aaron Hendelman, Partner
Wilson Sonsini Goodrich & Rosati, Seattle
He focuses on the areas of trademark, advertising, unfair competition, copyright, Internet, retail, and consumer law. He counsels clients regarding domestic and global trademark and copyright issues; intellectual property licenses and transactions; advertising, marketing, and promotions strategies; and Internet and domain-name issues.

Jonathan Gelfand, General Counsel and Senior Vice President, Business Development
Product Partners, Santa Monica, Calif.
He provides counsel for a myriad of activities, including complex contract negotiations; FTC, FDA and other regulatory compliance; intellectual property maintenance and protection; talent, producer, music, cross promotion and other entertainment agreements; licensing and rights clearances; claim substantiation and infomercial clearance review; and contests, sweepstakes, and other promotions.

Register Today!
Price covers an unlimited number of staff at your office location. Can’t participate in the live seminar? A CD of the full event proceedings, including Q&A and PDF files of all handouts, will be available 10 days after the seminar.

Continuing Legal Education
Continuing Legal Education credits are granted for an additional $65 per person. Please refer to the options on the order page to take advantage of these credits.

Please note: You will be taken to the
Strafford website to complete your order.